E2216. Sharing Interesting CT Cases for Education and Training: How Do Facebook and Twitter Compare?
  1. Lilly Kauffman; Johns Hopkins University
  2. Elliot Fishman; Johns Hopkins University
Augmented by the COVID-19 pandemic, radiology education via social media is a well established and growing entity. However, the world of social media can be overwhelming and novice users may be confused as to wear to start. We sought to look over a year's worth of Facebook and Twitter data to compare how the same posts performed on each platform. In doing so, we hope to give potential social media educators an idea of where their energy might be better spent.

Educational Goals / Teaching Points
1. We have posted the same cases to our Facebook and Twitter pages on the same day and time for years. We exported a year's worth of data. 2. We looked at a number of different Facebook and Twitter analytics to compare how the platforms perform. 3. After analyzing the results, we found Facebook and Twitter numbers to have a strong correlation. They also had very similar numbers, which is significant as our Facebook page has 18 times as many followers as our Twitter account does. 4. Both Facebook and Twitter are valuable resources, but Twitter might be a better option for reach.

Key Anatomic/Physiologic Issues and Imaging Findings/Techniques

We found the same posts on Facebook and Twitter had about the same performance numbers. However, given that our Twitter account had a fraction of our Facebook follower count at the time the data was collected, it is apparent that Twitter has overall better reach than Facebook.